When you're a team of one, having a process to build your emails seems unimportant. You're a one person email superhero, wearing all the hats at once. You're invincible, your emails are perfect. Until, that is, you forget to close off your personalisation variable. "Dear {{first.name}}" goes out to...

Recently I've been thinking a lot about what my values are. Working in Tech companies, we've always had a set of values that have helped guide decisions and goals, but I realised that I'd never actually sat down and written my values down. The behaviours that I want to...

I wrote a while back about what it was like when I had COVID-19. I managed to get it in the first week of the official lockdown in the UK. Why did I write about it? I saw across social media people, including some of my friends, not taking...

For those of you who've been to mine for a social gathering, you know that the dough balls are famous. I don’t know exactly where the recipe comes from, but it’s hand written in my recipe book. So many people have asked me for the recipe, I thought it was...

I’ve sadly had Coronavirus since Saturday and a fair few people have asked me “What’s it like?”, “What did I suffer?” etc. So instead of repeating myself I figured I’d chuck it all into a blog post so everyone can learn about my experience. A caveat here - it will...

There’s loads of articles and videos out there about how to best work from home. I learned a lot about what works for me whilst I was working remotely for 2/3 years. Besides the obvious tips around your desk set up (it’s probably too late to change that too much...

I have a love hate relationship with Twitter. On one hand, I can credit the social network with my career path so far, having found every single one of my jobs through “my network” (what a great phrase).

On the other, it’s full of gammons who think opinion is fact,...

Something we’ve been working on a lot at Taxi for Email recently is the importance of using Plain English. I'm going to dive into what this means, and how this can help you.

So what is Plain English? The Plain English Campaign define it as “…a message, written with...

Every April, all of the London running crews get excited about the London Marathon. It's a celebration of running in the city, and the excitement on race day is so infectious.

This year, we were lucky enough to welcome the Take the Bridge series to London, on the weekend...

I’ve decided to start curating a weekly round up of some tracks that I’ve been listening to. I also decided to share this.

Why?

I’m not actually sure. A few people have commented in the past that I have a weird, but fun taste in music. So I’m opening it...

My biggest takeaways from this book for me was the need to identify my own strengths and weaknesses. Knowing these will help me identify what I need to work on to improve my career, and figure out where I'm headed:

"While analyzing, one will be able to understand their strengths,...

My notes & takeaways

A key question for Rachel was "What was the right time to start growth marketing?".

In 2014/15, most of the growth was from a core group - developers. Once this pool was exhausted they needed to appeal to and...

My notes & takeaways:

Krithika's early role involved a lot of content creation - there wasn’t much content on the site and customers didn’t know what features existed in the product. The next task was to establish channels to communicate feature launches, as...

I really enjoyed listening to this episode. I've worked with the Shopify platform a few times in the past, and have experienced their marketing as a user and a developer. It was fascinating listening to some of the tactics they've used on the...

I'm trying to read more often, and consistently. In the last few years, the only time I've managed to read a book is whilst I'm on holiday. I'm a relatively fast reader, and I get stuck into a book if I'm enjoying it (I read "Ready Player One" in 2...

I've been thinking a lot recently about how I can be nicer to the planet. The discussion on global warming makes me feel quite helpless, with talk of sea levels rising and engulfing parts of the UK, ice caps melting in turn causing polar bears to starve, amongst other...

I wrote a brief summary on Twitter of my goals for 2018, and received a few questions in reply, so figured it was a great time to start putting one of these into practice!

This year:
- Delete Facebook & Twitter apps from my phone...

Empathy is important for a huge number of different roles in a company. From the support team, dealing with difficulties customers are having with the product, through to the designers and makers creating the product, having empathy is super useful.

However, how many people actually have empathy with the...

I spent 26 hours in Venice in January 2016, and took some photos. I'd definitely recommend visiting at this time of year, as the city was practically deserted, meaning there was a lot of opportunity to spend time in places that would usually be packed. I spent a lot of...